Reasons to use Google Ads

5 Reasons To Consider Using Google Ads

Mark Walker Small Business Advice Leave a Comment

There are endless ways to market your business online. Some have direct results that are easily quantifiable. Some don’t. One of the easiest (and most measurable) ways to spread the word, though, is through Google Ads. These pay-per-click ads appear on search results pages and on related sites for relevant queries.

Here are five reasons you should consider using Google Ads

Advanced Targeting

Google Ads allows you to target the exact audience you’re seeking based on age, location, and many other variables. You can also target audiences at various stages of the buying process. People using vague keywords are more likely to be at the beginning of the process, for example, and you can capture their attention by using similar phrasing.

Flexible Budgets

When using Google Ads, businesses can set their maximum daily budget. This way, you’ll never overspend. It’s easy to increase or decrease your daily budget, as there are no contracts or other limits involved. This flexibility allows even businesses with small advertising budgets to capture a portion of the search results page.

Keyword Research

It’s always important to find the best Google Ads keywords. These keywords can show what people type in when they search for products or services like yours. Using relevant keywords can get your ads in front of the right people and increase web traffic. You can also use them in other aspects of your marketing campaign, further helping your site gain traction. It’s not always easy to figure out what organic keywords folks use to find your website because Google hides most of that data. Luckily, it’s simple with Google Ads. You won’t just see a list of keywords people click either. You’ll see which ones get the most impressions, clicks, and even conversions, so you know you’re monitoring the absolute best keywords for your business.

Data Collection

By integrating Google Ads with the search engine’s Analytics platform, you can get a better understanding of your target market. The information you collect about customers’ buying habits, locations, devices, times they use the web, and keywords they use can help you make even better ads. This data also helps you map out the rest of your marketing campaign well beyond paid advertising. You can take this data and use it for your blog strategy and even social media campaigns.

Build Brand Awareness

Google Ads engage target customers and familiarize them with your brand. People who consistently see your brand online are more likely to become customers, as most people prefer purchasing from recognizable brands. Use Google Ads to stand out from competitors and highlight your company’s best qualities like testimonials, awards, and certifications. That way, when the customer is ready to buy, they won’t even have to consider any business but yours.

Have you used Google Ads for your business? Tell us about your experience in the comments below.

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