Running a small business isn’t easy. Often times, business owners are juggling several roles at once just to get through the day. Payroll, sales, training new hires… it all adds up. It’s hectic and crazy, but it’s also part of the fun of running a small business!
Marketing your business can seem overwhelming when you’re juggling so many roles. Luckily, there are several effective and affordable marketing tools that will help you save time and improve results.
Here are 5 marketing tools for small businesses we almost always recommend:
When it comes to email marketing, you don’t want any monkey business going on. Oddly enough, MailChimp is the best option for avoiding it. They offer a user-friendly dashboard that makes sending emails fun and simple. It’s the perfect fit for most small businesses who want to communicate with their customers via email. Their easy-to-use drag and drop editor makes it possible to send a high-quality email campaign in no time. Pricing is beyond fair—with a free version that allows up to 2,000 email address and up to 12,000 sent emails per month. The built-in analytics are fairly robust and help business owners to know how their campaigns are performing.
We’ve been talking about Hootsuite for a long time now. This tool is one of the first social media schedulers and they’ve improved greatly over the years by adding new features and integrating with new social networks. We love it because it’s super easy to use and they offer a free version of their platform. The free version allows users to add up to 10 social profiles. This tool is ideal for scheduling tweets and tracking hashtags and keywords. Need more profiles or have a hankering for analytics? Upgrade to the PRO plan to unlock these features.
Visual content is extremely important in the digital marketing world. People like to see pretty things. Unfortunately, we’re not all graphic designers. For small businesses, it can be tough to pay a designer to help with social media or blog graphics. Luckily, Canva was created to help in situations just like these. Canva is a free web-based design tool that makes creating custom artwork about as simple as it can be. With pre-designed templates, you don’t have to be a designer to make a great design. You’ll also find templates for specific social networks and applications that are already set to the correct dimensions.
No matter how big or small, communication is key when it comes to running an effective marketing program. Spreadsheets, presentations, and text documents all have their place. Google Drive is an easy way to use all of these tools in one place AND share them with your team. Drive is a cloud-based system so you don’t have to worry about loading anything to your hard drive. You can share and collaborate with as many people as you want, which makes it super easy to work remotely. Drive is free, so all you have to do is sign up for a Gmail account and you’ll automatically get 5GB of space. If you need more than that, you can always upgrade.
Pinterest is a top referral source for many businesses. One of the hardest parts of using Pinterest as a marketing tool is time requirements. In order to have an effective Pinterest marketing strategy, one must spend a good deal of time pinning and re-pinning quality content. Tailwind can help make this task easier and is steal at just $10 a month. Tailwind allows you to schedule pins out and provides very robust analytics. The analytics will show you top performing boards, your best pins, and even valuable insights about your competition. Start out with a free trial and see if it’s a good fit for your business.
If you’re a small business owner looking for high-impact, low-cost marketing tools, this list should get you started. Do you have a favorite marketing tool? Please share in the comments below!
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