Pinterest is an incredibly helpful tool for driving traffic to your website. Pinterest is expected to reach 47.1 million users in the U.S. this year and shows no signs of slowing down in the coming years. Pins have a much longer life than a tweet or a Facebook post (months compared to minutes or days) and pins have a much higher chance of going viral than tweets (over 80% of pins are re-pins, compared to 1.4% of tweets re-tweeted).
To harness the full power of Pinterest and increase traffic to your website, you need to create powerful pins.
What is a “Powerful Pin?” They have ALL of the following qualities:
- The pin uses a high quality graphic or photo.
- The image is vertical. Pins should be 735 pixels wide and as long as needed—at least 1000 pixels.
- The title of the post is written on the image (as opposed to only in the pin description). Use a font that matches the feel of your website and brand. Also choose a font and font color that’s easy to read.
- The graphic doesn’t give everything away. The idea is to get users to your website, so if you tell them everything they need to know in the pin, they’re not going to click-through.
- The pin has keywords in the description. This will help your pin show up in Pinterest’s guided search. Here are 3 easy ways to optimize your pins for keyword search.
- Limit or refrain from using hashtags. Too many hashtags in a description begins to look spammy. Instead, focus your energy on finding and using the best keywords for your pin (see #5).
- The pin’s description is an accurate representation of the post. Too many pinners pad their pin descriptions with keywords to get found easier in search, but the blog isn’t actually about that topic. For example, don’t describe the pin as “camping supplies and survival tips” if your blog post only discusses camping supplies.
- The pin leads back to the original source.
- The pin is pinned to appropriate boards. For example, don’t pin your sewing post to a knitting board. Instead, pin it to sewing, craft, and homemaking boards.
Start now with your new blog posts and make sure they have all 9 qualities of a powerful pin. If your old blog posts are still relevant but don’t have powerful pins to accompany them, update them! They don’t all have to be updated at once. Create a schedule to update 1-2 per week (or whatever is reasonable for you)—skipping over the posts that are no longer topical or that contain outdated information.
Make sure that you’re not just creating powerful pins, but also repinning other folk’s powerful pins. This will help boost your impressions and you’ll likely see an increase in followers. Boards that have beautiful, high quality pins are more desirable to follow, don’t you agree?
If you make an effort to create powerful pins and place them on Pinterest, we guarantee that you’ll see an increase in website traffic from Pinterest.