Facebook introduced the call-to-action button for business pages in December of 2014. This feature is designed to “..help Pages drive business objectives.” In a nutshell, the idea is to make it very simple for users to take action when they are on your page. The action a user takes might lead them to your business website, to call your office, or to watch a video. If you haven’t taken advantage of this feature, you should definitely do it now. It’s easy to setup and could potentially make a big impact on your Facebook marketing efforts.
You have a variety of button types to choose from:
Choose one that represents your business’ main objective on Facebook. Don’t worry if you change your mind later, you can always edit the button to change the objective down the road.
You can create and launch your Facebook call-to-action button in less than 30 seconds by following these steps:
Login to Facebook and navigate to your business page
Look at the bottom of the cover photo and click “Create Call to Action”
Choose the type of call to action you want to create
*If you choose an option that involves sending users to your website, fill in the box labeled “website” with the full URL.
Click on “Create”
That’s all there is to it. Your Facebook call-to-action button is ready to start working for you. Be sure to check in on it from time to time to see how it is performing. You can easily view analytics for the button by clicking on it while logged in as a page administrator. If the button is not performing how you want it to, try editing it to achieve a different objective.
Are you using a Facebook call-to-action button on your page? What kind of results are you seeing?
Here’s a video tutorial on how to create a call-to-action button on Facebook:
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