You’ve probably heard of this popular site, but are you using Foursquare for business purposes? If you’re not, you should keep reading!
Let’s put it this way, if your business operates from a physical location that people visit on a regular basis, then you will probably benefit from using Foursquare.
Follow these easy guidelines for a simple Foursquare marketing strategy:
Claim Your Location
The first step in using Foursquare to market your business is to claim your location as your own. Just visit the Foursquare website, search for your location, and then find the section that says “Do you manage this location? Claim Here.” It should be on the bottom right sidebar. The process is pretty simple, you just enter a valid phone number to answer a call, receive a code, and then enter the code verify that you’re a real person. After you’ve finished this process, you’ll have access to analytics and be able to update information about your business. If you don’t already have a Foursquare account, you will need to set one up first!
Offer Foursquare Specials
Lets face it, people love deals. Now that you have claimed your business on Foursquare, you can begin offering something special to your customers for checking in. There are many types of specials you can offer on Foursquare. Here are a few ideas to get you started:
- Mayor special – “The mayor gets 10% off with every check in.”
- Swarm special – “When 10 people check in, dessert is on us!”
- Newbie special – “Receive a free drink with your first check in.”
- Friends special – “Check in with 2 friends and get a free appetizer.”
Add Window Clings at Your Location
Don’t forget to focus on your physical location as you begin to market with Foursquare. You can request window clings for your business that will help remind customers to check in as they walk through the door. Window clings are available for download here or you can get them through the mail when you setup your account.
Leave Tips About Your Business
Potential customers love to know a little about your business before they make the commitment to visit. Previous customers can leave tips about their experience, but did you know you can also share tips? Leaving tips like “No cover after 8pm” or “1/2 price appetizers on Tuesday” helps them to know what they’re getting into. You can highlight your strengths and inform your customers!
These are just a few ideas to get you started with marketing your business on Foursquare. What others would you add to the list?