If you are looking for a platform to automate social media posts, you’ll probably encounter both Hootsuite and Tweetdeck on your search. The question is…which one do you need? Each of these tools offer several great features, so I will cover some of their similar functions and how they differ. Hootsuite offers both a free and paid version, but I’ll be referring only to the paid (pro) version. Keep reading for my showdown of Hootsuite VS Tweetdeck…
Both Hootsuite and Tweetdeck offer:
- The ability to schedule social media posts in advance.
- Custom streams to track keywords and searches.
- Option to create lists to track new followers or other activity.
- The ability to monitor trending topics and hashtags.
- Custom link shorteners (bit.ly or ow.ly).
- A free mobile app for your smartphone.
A few things only Hootsuite offers:
- Access to third-party apps such as Tumblr, Instagram, and Youtube.
- The ability to include social networks other than Facebook and Twitter, such as Google+, Foursquare, LinkedIn, and Myspace.
- Functionality to create teams to work on projects.
- Basic analytics to create custom reports.
- The option to auto-post from your WordPress blog to your social networks.
- Google Analytics integration.
A few things only Tweetdeck offers:
- The service is always free, no matter how many social networks are connected.
- A custom stream to see activity from those you follow or who follow you.
- All social profiles are represented on one page within the program.
- This tool can be used through Google Chrome Apps.
In the end, it really just depends on what you or your company needs. If you are only interested in scheduling tweets and Facebook updates, then Tweetdeck may be a great choice for you. However, if you need to include some other social networks, you may have to shell out a little each month for Hootsuite Pro.
There are a lot of other tools that do these same things, but Hootsuite and Tweetdeck are by far the most popular. Do you have a tool you would recommend over either of these?