When it comes to building a community on Facebook, getting a “like” is just the first step. Getting someone to like your page is great, but what good is it if they don’t interact? You’ll need to post fun, relevant, and fresh content if you want to build an engaged community.
Try some of these proven methods for engaging your facebook fans:
Make It A Dialogue
Instead of blasting your fans with information, be sure to gather feedback and post updates that inspire reaction. Creating a dialogue will help you to better understand your fans and help you create a long-term strategy.
It’s very hard to learn about someone if you never take the time to ask questions. Make your questions easy to read and even easier to answer. Feel free to ask industry-specific questions or personal ones. Experiment with different types of questions like multiple choice, fill in the blank, and true/false and determine which ones work best.
Give Something Away
Everybody loves free stuff, right? Facebook giveaways are a great way to boost engagement and gain “likes.” The trick here is to offer something great and to not require a lot of information to sign up. Don’t forget to use an approved third-party app and run the contest according to facebook guidelines.
Here are a few contest apps that provide great options for Facebook promotions:
- Offerpop – This site provides a free trial for both Facebook and Twitter promotions and affordable monthly pricing programs.
- Woobox – Offers coupon apps, custom contests, and Facebook sweepstakes.
- Binkd – Basic platforms for social media contests and sweepstakes.
Share Current Events
Your fans keep up with current events, so it makes sense that your Facebook page should too. Be sure to share posts about relevant news topics (nothing too controversial), upcoming holidays, and anything else that may be on the minds of your fans. As always, make sure to inspire a reaction. Your goal is to get your fans talking to you!
These simple ideas aren’t always so simple. It takes time and effort to engage your Facebook fans, but it’s definitely worth it. If you need some help getting started or want someone to take over your social media communities completely, please give us a call. We’d love to talk about your situation and help you engage your fans.