There’s no denying it, reddit is one of the best places for a community to be built around a subject. Of the well over 25000 “subreddits” (user-created subsections off of the main site that the creator can make about anything of their choosing), and around 5600 active subreddits, there is something for everyone. Everything from Coca Cola to cats and Alabama to Wyoming, there’s a subreddit for it. If you’re looking for it, it’s more than likely to be found on Reddit. While Reddit is fantastic for posting about the things that we love in this world, it’s also an excellent way for business owners to interact with the people that use their products and services.
When someone has something that they want to post, they can do it in a general subreddit, such as the one made for Indiana (marked as “/r/Indiana” placed after www.reddit.com), or they can narrow it down to something like /r/Indianapolis. They could then narrow it even further to one such as /r/iupui or /r/broadripple.
Using subreddits to an advantage can be easy, but it can also be tricky deciding where to post something. /r/askreddit can be used effectively as a giant focus group, offering an exceptionally wide range of answers to questions. This section should not necessarily be about the brand itself, but more about things that are related to it.
Reddit is one of the biggest content aggregators on the web and it is an amazing resource for discovering content to share. It’s also one of the best for interacting with those directly with a brand or company. Hosting an AMA (Ask Me Anything) at /r/Iama is a great way to answer questions that the community might have pertaining to what it is that you do. Many people do AMAs, from Jeopardy! champion Ken Jennings to President Barack Obama.
Advertisement is another area that Reddit does very well in. Advertisers are able to run their ads untargeted to show on all of Reddit or targeted to show on subreddits that they choose. Using the targeted method, ads can reach the people that are the best for a brand or product, those that actually use it or are already likely to use it.
Since its launch in 2005, Reddit has grown immensely. Boasting over 81.4 Million unique visitors in September, and over 2.2 Million registered users, Reddit’s user base spreads all across the world and over 180 different countries. Using Reddit for effective marketing can be exceptionally challenging at times, but the reward payout can be astronomical if used correctly.