One question we’re frequently asked at the beginning of a web project is how to integrate the business’s other social media accounts into the website. Clients who ask this are on the right track. Ultimately, your social media activities should create a cumulative momentum. You don’t want to be operating a series of silos. Fortunately, there are some simple actions you can take to make it easy for leads on one platform to find you everywhere else.
Focus Your Efforts
Facebook, Twitter, Tumblr, Instagram– each of these communities has unique uses, and over time they’ve developed distinct cultures. Sometimes it feels like we have to maintain a dynamic presence on every single platform, but it simply isn’t true. If one of these sites isn’t a good fit for you, it will show. Your activity will be sporadic or wooden. Either way, you’ll appear out of touch and do yourself more harm than good. Give yourself permission to focus your efforts. Only link your site to social media accounts that are consistently active.
Include Social Share Buttons
Remember that social media is essentially a swinging door. Naturally, we worry about posting often enough, but if you make it easy to share your content on other platforms, you can increase your footprint without increasing your workload. So be sure to include social share buttons in every blog post you write!
Use Social Logins
Many platforms require commenters to sign in before posting. If you use a social login system, you’ll nudge people to log in with facebook, twitter, or google. This makes their lives much easier because they don’t have to create an account specific to your site’s platform in order to engage with you. Auto-logins help you accrue more sign-ups! And the information you aggregate this way, including email addresses linked to the social media accounts, will be more accurate, making your email list more useful.
Integrate Social Sharing With E-commerce
Social sharing should also be a fundamental part of your online storefront. Including social share buttons with each item makes it easy for a customer to pass product information along to a friend who might be interested. You can even use buy buttons in other social media posts to take users directly to the item in your store. Social sharing opportunities should exist once the sale is confirmed, too. Customers love to tell others about the deal they scored or the drool-worthy item they purchased.
Leverage Your Visual Platforms
We know photographs and videos reflect favorably on your site. They boost it in the search rankings. You can make the task of adding visuals to your site easier by embedding your Instagram posts or YouTube videos on your site. Placement should be organic– don’t just load all your content wholesale. But including relevant visual content in your blog posts or on product pages can answer questions and make your presentation more appealing.
You’re passionate about your business…it’s hardly surprising that your customers might be, too. Integrating social media with your website makes it easy for leads to follow their natural inclination to tell others they’ve found a good thing. And creating a unified system amplifies your efforts until your results become greater than the sum of their parts. So when you’re doing a site redesign, include as many of these sharing options as possible. You’ll ensure that customers can find you– and showcase you, too!