If you’re a small business owner, chances are you don’t have a lot of time or a large budget to dedicate to Facebook marketing. While we believe digital marketing should be a part of every business’s marketing efforts, we also know enough about running a small business to recognize that can be a tall order.
If you are running short on time or don’t have the budget to hire an outside agency to handle your Facebook marketing efforts, this guide is for YOU! At the very least, you need to cover these basic Facebook tasks for your business. They only take a few, so even the busiest entrepreneur can handle them.
The Minimalist’s Guide to Facebook Pages:
Set up a Facebook Page for your business
First things first, you need to claim a Facebook Page for your business. Do not use your personal profile for business. Not only will it annoy your friends, you won’t get the benefits of a Page—benefits like analytics and the ability to boost posts or target an audience.
Optimize your Facebook Page
Once you claim a Facebook Page, you need to set it up properly. To optimize your Facebook Page, complete all the fields you can. This includes your business’s address, phone number, and website. Don’t forget to complete the “About” section so people know what products or services your business offers. Use your company logo for a profile picture. No graphic designer on the company payroll to help you create a cover photo? Canva makes it quick and easy to create one.
Create a “Call to Action” button
Pages allows you to create a “Call to Action” button that will appear at the bottom of your cover photo. You can choose from 1 of 8 calls to action, including: book now, contact us, shop now, and use app. Choose the call to action that is most relevant to your business and describes what you would like the customer to do.
Monitor and respond to reviews
Keep an eye on reviews your business receives and respond to every single one—positive or negative. For positive reviews, usually a quick “thank you for your business!” will do. For negative reviews, a more well-thought-out response is necessary. Typically, you want to move the conversation to a private forum. Give a brief response showing concern and willingness to resolve the issue. Then, provide a suggestion for discussing the issue further over the phone or through a direct message. Responding to reviews goes a long way towards demonstrating your commitment to customers and providing excellent customer service.
Monitor and respond to comments
Comments made on a small business’s Facebook Page are often general inquiries about the business. For example, someone asking about store hours or pricing. Normally, it takes only a few seconds to respond and it demonstrates a high level of customer service. A quick response to a comment could be the difference between someone visiting your shop or buying from a competitor.
Post once a week
If you don’t have time to post frequently to your Facebook Page, be especially thoughtful about what you do choose to post. Post the newest and most timely information that will engage your audience. Some examples are new inventory, specials or discounts, new blog post, new employee announcement, or an upcoming event.
Small business owners must take on many roles and juggle countless demands. It can be hard to find time for Facebook marketing. If you’re finding it difficult to manage your business’s Facebook Page, stick to just the tasks in this guide and skip the rest.
Are you a small business owner? What are your best time saving tips for managing a Facebook Page?