The Client

Foundation Structure & Repair Group is a team of foundation experts serving the Cincinnati area. FSRG helps homeowners with a variety of foundation solutions to secure their home, extend its lifetime, and meet their budget.

Foundation and Structure Repair Group
foundation 2

Where the client wanted to go

FSRG wanted a custom website with interactive graphics to show off their detailed process and help generate more quality online leads. They were staying busy with word of mouth but knew online leads could help them fuel business growth.

How we got them there


  • Custom Web Design & Development
  • Custom 3D Illustrations
  • PPC Management
  • User Experience & Interface (UX/UI)
  • Local SEO
  • Content Strategy & Copywriting
  • Testing & Deployment

When FSRG first contacted us they were using a pre-fab Google website that was ok for displaying business hours, contact info, and other basic information, but was falling short in generating leads and showcasing their expertise. They were ready for a custom website as sophisticated as their foundation building and repair process.

We needed to build them a solid online foundation.

We started by creating detailed renderings for many of the typical projects FSRG completes. We consulted with the FSRG team for their technical expertise to make sure the graphics were accurate and informative. After the renderings were done it was time to integrate them into their new website.

We built a custom WordPress site to showcase their services and projects. Each rendering we created came to life on the website with interactive hotspots to help educate visitors about potential foundation problems and how to properly fix them.

Once the website project was completed, we moved into a full-service marketing campaign to generate leads. PPC and SEO are the primary drivers for online leads now, whereas paid listings on Angi used to be their primary source. This new strategy has led to better quality leads and a considerable reduction in monthly spend.

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The Results

Saved in Monthly Ad Spend
Average Google Ad Conversion Rate
Increase in Local Web Traffic
FSRG Responsive Design

Marketing & design that drives growth

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