The Client

Shading Systems is a Design/Build Motorized Shading Contractor Specializing In Interior and Exterior Shading Systems.


Where The Client Wanted To Go

Shading Systems is the next phase of Denver Shade Company. They wanted to expand beyond the Denver area and create a new brand to host their exception products and services. The first step in the process was to develop a new logo and style guide to be used for their new business entity.

How We Got Them There


  • Logo conceptualization
  • Color exploration
  • Style guide development

Our goal was to highlight their expertise in both indoor and outdoor shading systems. Their logo includes a sun shape which merges with the letter S while its crossbar blocks the sun – providing shade. The rounded corners of the sun rays and the letter S help to create a more friendly, organic feel.

Shading Systems Style Guide

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