There are about 2 million active real estate licenses in the United States today. Many of these agents do have a real estate website, but not all are effective at gathering and converting leads. In fact, many are amateurish and difficult to use. Yours shouldn’t be one of them. To provide a user experience that will engage potential leads and position your site as a resource, you’ll need to take the following considerations into account.
Use these features on your Real Estate Website:
Share Listings Generously
One common mistake Realtors make is to post only their own listings. Buyers’ time is at a premium, especially if they’re relocating, and they don’t want to juggle a dozen different sites in order to track the listings they’re interested in. What buyers want is to search all available real estate listings, not just yours. And they want to do it on a page that makes the process as easy as possible. If your interface is clunky or limited, they’ll go somewhere else, and there’s no guarantee they’ll return to you—even if some of the properties they’re scoping are yours. Potential sellers may check out your site, as well. After all, they want to be sure that their property will be showcased effectively. So make your site is a one-stop experience, and an attractive one, to boot.
Advanced searches are crucial for today’s homebuyers. They need to know basics, such as a home’s square footage, the number of beds and baths, etc., but they might also want to search by neighborhood or school district. They might want to know lot size. And specific cities have their own unique considerations. No one knows your market better than you do. Providing advanced search features that are specific to your community will help you outcompete even nationwide real estate sites. You’ll draw leads because you deliver the specificity buyers need, and you’ll position yourself as a trusted partner in the process.
Work Those Contact and Email Forms!
Once you’ve got buyers hooked and browsing your listings, you need a contact form that works. It’s absolutely vital to maintain your website so you don’t lose contacts due to a broken form. Beyond that, make sure that you’re managing your workflow in such a way that you can respond to your contact form leads quickly. Further, while it may sound obvious, update your contact information! All too often, a new cell number or email isn’t reflected on a Realtor’s site, and in the confusion, other Realtors will swoop in and snap up your potential client.
An email sign-up form is separate and distinct from a contact form. While the latter is a request for direct communication between you and a lead, an email form can opt people in to a newsletter, or a daily roundup of new listings. This can be a softer sell for buyers who are still in the beginning stages of their search. It can also be a great first step for people who are thinking about selling. They might benefit from articles about decluttering, repairs to do before listing, and tips on staging a home.
Position Yourself As A Resource
Realtors know they often have only a small window to earn someone’s business. They tend to follow up often—even aggressively. This can make potential buyers hesitant to give out their phone numbers or emails. Make sure visitors to your site know you’re the agent they want by posting a bio that highlights your accomplishments, and listing any awards or accolades you’ve earned.
In addition, you should seriously consider maintaining a blog on your site. This gives the curious a chance to get to know you a bit more. Showcase your expertise by sharing information you think potential clients need to know when diving into your market. Blogging gives you a chance to be friendly and accessible to leads in a way that’s very low-risk for them. Your bio and blog show them exactly what they’re getting when they fill out your contact form, so think of them as a chance to present your best self, just as you would at an Open House.
Publish a variety of posts on your blog with some geared towards buyers, sellers, and homeowners. Posts written for homeowners will be content your previous clients can benefit from. And every Realtor knows how important it is to maintain relationships with previous clients!
Let Happy Clients Promote You
Client testimonials may sell your services better than anything you can do. Ask satisfied clients to explain how you helped in their specific situation. For example, maybe you helped empty nesters downsize, or you matched a relocating family with the perfect home on a tight timeline. When posted on your site, these types of examples will strike a chord with leads facing similar situations.
Creating or upgrading a real estate website is a unique endeavor, and it can seem daunting. But if you attend to these issues when planning your site, the finished product will offer convenience, useful and timely information, and easy access to you—everything the buyer or seller needs to make a complex process easier. Need help getting started with your real estate website? We’re just a phone call or click away!