Digital Marketing Blog
Resources
Industry insights, tips, and tools. The occasional snide remark.
What’s it like to build a new website with Punch Bug Marketing?
Let's face it, the phrase "website redesign" usually conjures up images of endless meetings, confusing technical jargon, and feeling like you've accidentally signed up for a 12-month course in Advanced PHP. It’s probably enough to make you want to scrap the whole idea...
If I Were Starting a Business Today, This is How I Would Market It
The Foundation: Building Your Digital Home Even if you don’t sell anything online, there’s a benefit to having a strong digital presence. I'm old enough to remember the days of asking a friend for a recommendation for a mechanic, hair stylist, or interior designer....
The Crucial Role of Schema Markup FOR AI Search Results
In the rapidly evolving landscape of search, the way content is consumed is changing dramatically, driven primarily by Artificial Intelligence (AI) models. Today, search engines like Google are moving beyond simple link results to provide rich, summarized, and direct...
Understanding Generative Engine Optimization: A Guide for Cincinnati Business Owners
As Cincinnati’s businesses continue to innovate and grow, the digital landscape is undergoing a revolutionary shift. We’re dedicated to ensuring our local partners stay ahead of the curve. The newest, most critical trend you need to understand is Generative Engine...
Choosing the Right eCommerce Platform: Pros and Cons of the Big Players
If you're launching an online store or scaling your existing one, the platform you choose can make or break your eCommerce experience. We work with businesses to make sure they land on the platform that fits their goals—not just the one with the flashiest features....
Using Google Ads to Target Cincinnati Customers
If you’re a business owner in Cincinnati looking to attract more local customers, Google Ads can be one of the most effective tools in your digital marketing strategy. With the right approach, you can ensure that your business appears at the top of search results when...
Don’t Let Your Brand Drown in AI Slop
If you’re not familiar, "AI Slop" is the flood of low-quality, generic, and sometimes downright absurd AI-generated content that’s taking over the internet. It’s cheap, it’s fast, and it’s about as appetizing as a microwaved gas station burrito. Businesses that rely...
The Rise of Conversational AI: Is Your Business Ready to Chat?
The digital landscape is constantly evolving, and right now, one of the hottest topics buzzing in marketing circles is conversational AI. Forget impersonal chatbots of the past; we're talking about intelligent, human-like interactions that can revolutionize how...
Best Image Formats for Website Speed
When it comes to optimizing a website for speed, images play a crucial role. They account for a significant portion of a site’s overall size, and poorly optimized images can lead to slow loading times, higher bounce rates, and lower search engine rankings. Choosing...