Okay, so you have completed the steps of verifying your Pinterest business page and you’re ready to rock and roll. Now what?
Do you just login and go wild pinning all your content? Nope. You could, but you probably wouldn’t end up getting any real results from your work. In fact, you’ll likely find your follower base shrinks instead of grows.
As with many things in life, there are rules for Pinterest. Some rules, like keeping your elbows off the table, seem a little silly and useless (seriously…what’s that all about?). However, the rules of Pinterest are helpful and will improve results for your business.
Here are 10 Rules for Pinterest every business should follow:
1. Check to make sure pins are REAL content
Oftentimes pins on Pinterest have a dead or spammy link. You don’t want your Pinterest page to be associated with that kind of content, so you need to make sure every pin is real. Before you repin anything on Pinterest, be sure you click on the pin and visit the source website.
2. Create relevant boards
If you’re a mutual fund manager, people don’t care to see any of your favorite summer cocktail recipes. It’s best to keep topics that aren’t related to your business on a personal Pinterest page rather than your business page.
3. Don’t get too pin-happy
You may only get a few minutes each day or week to get on Pinterest for your business. Don’t use that as an excuse to flood your followers with dozens of pins when you are able to log on. Eventually, this will cause your followers to get frustrated and unfollow your boards.
If you only have a small amount of time to pin content, I recommend only pinning 5-10 at a time. If you want to pin more content but can’t commit to logging on more frequently, consider a tool to schedule your pins.
4. Pin other people’s pins more than your own
You have amazing content to share on Pinterest, and you certainly should share it. However, there are others sharing great things too that are interesting and relevant to your followers. Don’t simply share your own content and hope for success. After a while, this begins to look spammy and salesy. Instead, be sure to repin content from others as well as sharing your own and you’ll grow your community and increase engagement.
5. Create a business Pinterest account
There are two types of Pinterest accounts. One is made for personal use, and one is made for business. Be sure you are using a business page. Here’s why:
- It looks unprofessional when businesses use personal pages. It looks to others like you don’t know what you’re doing.
- You get access to analytics when you create your business page. These analytics help you to identify what content goes over best and how much traffic is getting generated from your pins.
6. Add descriptions
To get the most out of your pins, make sure you always include an interesting description. Add keywords and hashtags to this description to help your pin get found.
If you are repinning a pin from someone else, I recommend changing the description to something unique. This lets followers hear your take on the pin and also shows you’ve read the article and aren’t just pinning it for the sake of pinning.
7. Make your blog posts easy to pin
Even if you’re not planning to use Pinterest for your business, you should assume visitors to your website will be. That’s why you should make your blog posts easy to pin. Here are a few simple ways to make them easy (and powerful).
- Add images to your blog posts that are the right size and dimension for pinning. Simply put, a narrow and tall image. The ideal width for a pin is 736 pixels, but if your website theme doesn’t support an image that big, try and get as close as possible.
- Add a pin-it button somewhere on each blog post. If you use WordPress to manage your website, you can easily find a plugin that will add a pin-it button to each image on your site.
8. Don’t just publish
Pinterest isn’t the most social of social media sites, but it doesn’t mean you can’t engage users in conversation. You should make commenting and liking pins part of your Pinterest strategy as well. You’ll be surprised how many people will appreciate your engagement.
One easy way to interact is to say “thanks” to those who share content from your website or follow up with the pinner to find out if your article was helpful and ask if they have any other questions. To keep tabs on what gets shared to Pinterest from your site, you need to monitor your brand’s source page.
For example, the source page for Punch Bug Marketing is http://www.pinterest.com/source/punchbugmarketing.com/
When you go to your company’s source page, you’ll see all the pins which have been pinned from your website. All you have to do is give a simple thanks or other comment.
9. Join relevant group boards
Joining and participating in Pinterest group boards is essential for success. Many community boards are highly active and provide access to some of the best content on the web, but you don’t have to join them all. Be picky about which ones you join and vett them well before you accept. If you do join one that doesn’t seem worth your time, you can leave at any time.
Community boards are invite-only, so they can be tricky to join if you’re not actively seeking them out. Here are a few ways to find group boards:
- Search “Pinterest group boards for __________(fill in your industry)” on Google and see if any show up.
- Keep an eye out for the community board image when you see a pin on Pinterest, and find out how to request an invitation if you want in.
- Search on Pinterest for particular keywords and limit the search to boards. You’ll have to sift through a lot of boards, but you may luck out and find a community board.
10. Use secret boards strategically
Pinterest secret boards are more helpful than you might think. In fact, they can keep followers from getting annoyed by you! Here’s how:
When you create a new board on Pinterest, it’s tempting to go nuts pinning content so you can fill it up and make it look nice for your profile. The problem is that it takes many pins to do that and if you pin them all at once it will flood your followers’ feeds. My advice is to keep your new boards secret until you have enough content on them.
Are you using Pinterest for your business? What are the rules for Pinterest you think every business should abide by?