Interior design is all about look and feel. If you work in the industry, you know that your designs need both form and function. You’re the right mixture of logical, creative, and professional: it’s what makes your work stand out. But interior designers can’t simply rely on word-of-mouth or in-store business anymore. To make it in the world of modern interior design, you’ll need a website that impresses potential clients and gives them an easy way to reach you. Make sure your site is complete, fully functional, and ready to impress with this interior design website checklist.
This article isn’t intended to be a full website walkthrough. Instead, we’ll list the things you’ll need that are specific to interior design websites. What will your clients want to know? What content will make you stand out? Let’s get started!
Presenting Your Site: Show, Don’t Tell
As an interior designer, you don’t attract new customers by simply telling them why you’re the best at what you do – you need to show them what makes you special. Don’t be afraid to show off! Put your best projects and any areas of interior design you specialize in front and center on your website. As you work through this interior design website checklist, remember to think visually and wow prospective clients with your work.
1. Build Your Portfolio
You know you’ll need to think visually, so let’s get started with a portfolio. This may be one of the most important pages on your website. It’s where your work comes to life! Your customers will look through your photos, imagine themselves in the spaces you’ve designed, and picture what you could do with their own spaces. Think of it as your online sales pitch.
So how do you build an effective portfolio? First, you’ll need great photography. Some interior designers hire professional photographers so they know they’ll always have quality imagery filling their portfolio. A photographer will take care of capturing and editing the photos so you can focus on your design work.
But a professional photographer isn’t necessary for a beautiful portfolio. By spending a little time learning the basics of good photography, you can shoot your designs yourself. You don’t even need an expensive camera – these days, your phone’s camera can take portfolio-quality photos!
Whether you hire a pro or go the DIY route, continually update your portfolio with your new projects. As long as you’re designing new spaces, your portfolio will never really be finished!
Example: Conceptual Kitchens & Millwork
One of our clients at Punch Bug Marketing is Conceptual Kitchens & Millwork. Based in Indianapolis but working nationally, CK&M provides clients with the materials and design expertise to create the kitchen of their dreams. For proof, check out their portfolio. It’s designed with ease of use in mind. Simply hover over an image to see the name of that project, then click the image to see more photos from the set. The professional-quality photos are laid out in an easy-browsing format so clients can scroll through and point out what they would love to see in their own homes.
2. Introduce Your Team
You’ve shown your site visitors what you’re capable of; now show them who’s behind the magic. You can write a brief biography for each of your team members or give them the opportunity to introduce themselves. Don’t feel the need to go into too much detail, but do include relevant qualifications and experience. Make sure it’s clear why customers should trust them with their design work. If you have a large team, you may only want to introduce your lead designers and other important members of your firm.
You should also show clients proof that your brand stands out. List the awards your team has one and the recognition you’ve received. Also include projects you’ve worked on that stand out. Did you design a celebrity’s home or the office of a Fortune 500 company? Your clients will want to know!
3. Blog with Expertise
You’ve shown what you can do and who you are, now back it up with a display of your expertise. A blog is the perfect way to share your knowledge and show that you know what you’re talking about. It’s also an easy and versatile way to keep your website’s content fresh. Use it to showcase your current projects or give visitors specific design tips. It all points back to your professional experience, making it an important part of this interior design website checklist.
Example: Everything Home
Another central Indiana interior design company that we work with, Everything Home, boasts superior project management, flexible boutique services, and uniquely refined results. They focus on giving their customers an on-budget and on-time experience that’s as enjoyable and stress-free as possible. They put their blog to use in a few distinct ways: check it out here to see design trend rundowns, how-to guides, and walkthroughs of specific projects.
4. Link Social Media Feeds
In a visual profession like interior design, it’s important to make use of the right social media platforms to get your work out there. Houzz is both a shopping and inspiration site that lets you list your services and show off images of your projects. Users can search for local experts and specific kinds of contractors and designers, shop for home furnishings, or just look through pictures for project ideas. List yourself on Houzz to put your designs and services in front of an even bigger audience!
Pinterest and Instagram are two more visual sites that are perfect for designers. Both are ideal for posting refined photos from your portfolios. Show your followers the highlights from each of your projects and engage with them as they explore your work.
To learn more, check out our guide to marketing your brand on Instagram!
Once you’ve established a presence on these social media platforms, link them to your website. Make sure it’s easy for your followers to find your site and your site visitors to find your social media accounts. Most website building platforms make it easy to incorporate Instagram and other social feeds directly into your website.
5. Make Your Contact Information Clear
Last but certainly not least, make sure your contact information is clear on your website. After all, the point of all of this effort is to convince potential clients to get in contact with you! Your contact information should have an easy-to-find home and should be as clear as possible.
You’ll at least want to make sure your email address, phone number, and physical address are accessible from any point on your website. Some brands also use contact forms to make it easy for clients to get in touch while they’re browsing the website. But while it’s easy to simply add the contact form to your site, make sure you know how to use it! We’ve seen too many cases of contact forms that send client messages into a black hole, never to be seen again.
Contact forms generally link to a specific email address, so simply decide which email you want these forms to be sent to and enter it into the form’s options. Most forms consist of a few customizable fields, such as Name, Email Address, and Description. Decide what fields are relevant to your company and ensure it’s clear to your customers what information they need to enter into the form.
A professional website is an essential part of any modern interior design business. Not only does it let you showcase your work and give your clients an easy way to contact you, it also functions as an example of your expertise in and of itself. When they browse your beautiful, functional website, your clients will be even more convinced of your expertise and ability to bring their design dreams to life. Use this interior design website checklist to show clients what your brand can do!