Graphic designers are amazing. They can take abstract ideas and translate them into graphics. They can turn words into powerful visuals. They are artists, communicators, and tech whizzes! A talented graphic designer is an asset when establishing your brand.
If you’re a small business owner though, it’s doubtful that you have a graphic designer on staff. And even if your small business is flourishing, you probably don’t have the funds to hire a designer to create the large amount of graphics that’s required in the world of digital marketing. Luckily, there are some great online tools that allow us regular, non-artistic people to create designer quality graphics. No training or design degree required!
While I’d still advise using a pro to design things like your company’s logo, major ad campaigns, and print materials, these tools can help you create secondary graphics for things like blog posts and social media posts.
4 tools that help non-designers create beautiful graphics:
Canva is my personal go-to tool for creating a wide range of graphics. Start by choosing the dimensions for your graphic. Use custom dimensions or choose from several recommended dimensions based on where your graphic will be used. Canva provides many layout templates and stock images (some of which you must pay for). You can also create your own layout and upload your own images (which is usually my preference). Your graphics are automatically saved to your account, so it’s easy to go back and edit a previous graphic.
PicMonkey is great because it is so intuitive and takes no time to learn how to use. While you can design custom graphics within PicMonkey, I primarily use it for touching up photos, adding frames/borders to photos, and creating collages. It’s also really easy to slap text on a photo with PicMonkey.
Clipping Magic is an online tool that allows you to easily remove the background from an image. I’m sure graphic designers have a very effective but technical way to accomplish this goal. Clipping Magic takes care of all the complicated stuff. All you need to do is upload your photo and use your cursor to draw a green mark on the part of the image you want to keep and a red mark on the part of the image you wish to get rid of. It really does work like magic!
Need to create a gif in a hurry? Head over to gifmaker.me. Simply upload the images you want to create your gif with and…that’s it! One step! Can you believe it? Gifmaker.me gets extra props for not requiring users to register or login, making the process that much quicker.
With these 4 tools, even non-designers can create beautiful graphics! Did I miss a helpful tool? Let me know your favorites in the comments below.