What is SVG

What is SVG and Why Should You Use it On Your Website?

Mark Walker Blogging, SEO, Web Design Leave a Comment

Images. They’re so important to any website or blog, and yet they can be finicky to use, especially nowadays, when your site needs to be equally easy to view across every platform and device. Blurry, out-of-place, or broken images are a constant pain point for businesses focused on mobile optimization, and paying to have the same image rescaled for multiple uses is an ongoing hassle. Fortunately, Scalable Vector Graphics, or SVGs, are a neat solution to your image problems.

So, what is SVG why should you use it on your website?


Scalable Vector Graphics use vectoring, instead of the more traditional rastering. To explain it in simple terms, rasterized images have pixels; vector images don’t. Instead, they’re made up of hundreds of curves and lines. With pixelated images, as you enlarge, your pixels get farther apart and you lose resolution. Your image begins to distort and blur. But with rasterized images, the curves simply extend. This creates unparalleled scalability, suitable for high definition screens. No matter what size they are, SVGs are crystal clear on every platform.

Open Standard

While photographs can’t be rendered as vector art, some SVGs are so detailed you’d hardly know the difference. They’re the perfect go-to for detailed, beautiful graphics. SVGs are also open standard, which means they’re royalty-free, standardized web solutions. As an added bonus, the same design principles that make SVG images so scalable also keep file sizes small!

Scalable Vector Graphics might sound highly specialized, but in truth, SVG images can be coded and edited in any text editor. They can also be created in programs like Adobe Illustrator, CorelDRAW, or Freehand. You can even use Illustrator to convert JPEG images to SVGs. If you’ve already got rastered images that need to be converted to vector art, a professional will be able to do that for you, and you’ll have a much more versatile file when you’re done.


SVG images can be indexed, which means they can also be searched! This makes it much easier to keep track of your image and its use. Text within an SVG image is searchable, as well.  And SVGs can be interactive. They’re zoomable, and as we mentioned, the image will remain perfectly clear. Scalable Vector Graphics can also be scripted in order to create animations, and to notice a mouse-over and react. In short, SVGs create opportunities for interaction on your site. Many users depend on Flash for these capabilities, but it’s not as widely supported, making SVG a reliable alternative.


One final note: the usefulness of SVG images continues offline. You can print a high quality SVG image at any resolution, so a Scalable Vector Graphic of your logo will simplify your marketing efforts considerably.

The elegance of SVGs is grounded in their versatility. Instead of having multiple files of the same image to keep track of and roll out situationally, a single file becomes the master of all trades. SVGs save you money, storage space, and headaches, delivering a more seamless and interactive experience for your customers and potential leads.

What are your thoughts have you tried using SVGs on your site?

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