Facebook fan pages provide a great opportunity for businesses to reach out to their current and potential customers. Businesses can use this space to post company news, engaging photos and questions, and spark meaningful conversations. These conversations will hopefully provide the business owner with valuable information about their fans.
Every business has it’s own personality and goals so there is no set strategy for engaging fans on Facebook. If you’re wondering what not to do on Facebook, keep reading!
“Like” Your Own Posts
Lets admit it, this just looks weird. This usually happens for one of two reasons, either the business owner is logged in as the page or they haven’t switched their posting preferences. To make the change, follow these easy steps:
1. Click “edit page.”
2. Check or uncheck “posting preferences.”
You can also keep an eye on the top of the page as you’re browsing the business page. Facebook gives you a fair warning that looks like this:
Post Updates With Typos
Nobody’s perfect and a few errors will sneak by from time to time, but it doesn’t have to be a chronic problem. Consider this a friendly reminder to take a few seconds to review your posts before you click submit.
Post the Same Updates to All Social Media Sites
More than likely you have different audiences on each of your social media accounts. Keep this in mind when you’re scheduling content. Spend some time in the beginning to identify each specific audience and then share accordingly.
Use Low Quality Photos
You don’t have to be a professional photographer to get your hands on high-quality photos. Using a smartphone to capture images is all you need to do in most cases. It may be worth your while to do some basic editing with an app or other free service like PicMonkey.
Post Updates With Hashtags
Don’t get me wrong, I love hashtags as much as the next guy. They just don’t belong on Facebook. They serve no purpose and many Facebook users don’t even know what they mean! Do yourself (and your fans) a favor and save the clever hashtags for Twitter.
Update: You can now use hashtags on Facebook. Have you been using them? What results are you seeing?
These are just five common mistakes that businesses make on their Facebook pages…there are many more! What would you add to the list?