Not familiar with Yelp? That’s okay, I’ll give you the 10 cent tour to get you acquainted with how it works and why most businesses should be using Yelp.
Simply put, Yelp is a website focused on reviewing local businesses, but that doesn’t really do it justice. Yelp.com now has over 20 million reviews of restaurants and other businesses, and there are no signs of slowing down. In a recent publication from Harvard Business School Weekly, the author states that “a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue.” I don’t know about you, but that sounds pretty nice!
One of the great features of Yelp for business is the option for consumers to add businesses and rate them from 1 to 5 stars and leave tips, comments, and other information too. More than likely, if your business sees customers on a regular basis, it’s already on Yelp. Consumers often use Yelp to find check-in specials and highly rated businesses nearby to avoid that dreaded “Where do you want to eat?” conversation.
To use Yelp for your business, be sure to complete the following steps:
Claim Your Business on Yelp
You won’t have access to any of the Yelp for Business features if you don’t complete this step. Search for your business and create your account here. If your business is already listed on Yelp, click the “Unlock this business page” link. You’ll have to verify the business by phone, so be sure to start the process while you are at your office/store.
Update Business Info and Add Photos
Make sure there are no typos or incorrect contact information on your Yelp profile…this is very important! Add high-quality photos of your store/office and products. For example, add a photo of your newest menu items so your customers will know what they want before they show up.
Offer Yelp Check-In Specials
Check-in specials are a great way to attract some business. Many Yelpers plan their days or weekends based on these deals. Offer a discount or a freebie so those searching for a destination will notice your business among the sea of others.
Respond to Negative and Positive Reviews
If a customer takes the time to leave a review about your business, the least you can do is respond. Whether they leave a nasty write up or a poem of praise, be sure to get back to them in a timely manner. You can contact them privately or publicly, it’s up to you!
Encourage Your Customers to Yelp You Out
One of the best ways to get your customers involved is to ask for their feedback. Yelp provides window clings that will get the ball rolling, but it’s up to you and your team to follow through. Be sure to cross-promote your business on other social media channels to ask for reviews too.
Add Yelp Badges to Your Company Website
Installing Yelp badges to your company website can be very useful. It allows searchers to see that you already have satisfied customers and it shows them that you care enough to make it public. Find the various Yelp badges here.
Is your business on Yelp? If you need help claiming your business on Yelp, please let us know. We’re here to help!